On-Demand Webinar
Amplify Fundraising with Cause-Driven Engagement
Today's donors are purpose-driven and social. Giving has changed and fundraisers need to adapt to the changing preferences of givers. The great thing is that social, urgency-driven and low friction technology makes that possible. Whether it's a robust crowdfunding platform, cause-driven giving day challenges, or simply including greater impact messaging in your annual appeals, it's time to think about how we meet donors with meaning.
Watch this webinar to hear research, strategies, and examples to help you engage an inclusive, purposeful donor base.
Watch the webinar to hear key strategies to engage donors including:
- An overview of cause adoption research, including how rising philanthropists in the Millennial and Gen Z generations choose where to give.
- Key benchmarks for social giving, from RNL's database of over $1.5B in crowdfunding and giving day success.
- Examples of cause-driven projects with high response, from annual appeals to special project and event-based fundraising.
- Advice on how to succeed in transitioning donors to budget-relieving support, even when the first gift is to a restricted project.
- Key tactics to make your mission part of a donor's lifestyle, in cost-effective ways at scale.
Watch now
Who You’ll Hear From
Brian Gawor, CFRE
Senior Vice President, RNL
Brian is a 25-year higher education veteran who has served in roles in advancement, enrollment, and student affairs. Prior to coming to RNL, Brian was director of development for the College of Fine Arts at Illinois State University and led annual giving efforts at Knox College. For the past 9 years, he's led actionable research for RNL, working with hundreds of institutions to tranform their donor engagement.
Maile Juranits
Associate Vice President, RNL Scalefunder
Maile provides strategic leadership for RNL digital giving solutions,, helping partner clients maximizing their success with crowdfunding, giving days, and our digital giving solutions. Maile provides leadership for the RNL Digital Giving powered by ScaleFunder platform as well as strategy on peer-to-peer fundraising efforts, leadership match and challenge gifts, AI chatbot strategy, personal education fundraising, and digital campaign best practices. Before joining RNL, Maile led engagement efforts at the University of California, Davis.
Kristen Shipp
Executive Director, Annual Giving, West Virginia University Foundation, Inc.
Kristen has served WVU since 2006, coordinating broad-based support for the University in key leadership roles. She became Executive Director of Annual Giving in 2020, helping lead engagement efforts through the pandemic and innovating in WVU's outreach efforts using data-driven strategy. An expert on engaging wide-ranging constituencies in coordinated giving efforts, Kristen offers incredible insights on being inclusive and agile in donor outreach.
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