On-Demand Webinar

What Works in Giving Days? A Review of Key Fundraising Strategy


   
Giving days provide an opportunity to bring excitement, urgency, and organization-wide participation into your donor engagement strategy. Almost every organization now holds at least one giving day, and we all want to keep these special events fresh and interesting for our audience. And of course, we all want to break records next year.
   
What works in giving days? Watch this free webinar to hear from leaders at three very different institutions about what has brought them success, and what they think is next for this crucial part of your fundraising year. You'll leave with new ideas, key giving day benchmarks, and strategy that can propel your giving day to the next level.
   
Watch this webinar to hear how:

    • Omnichannel communication strategies can boost giving day success, and how to coordinate it all with tight resources.
    • The impact of challenges and matches amplify success through collaboration with leadership and major gifts, along with key technology.
    • Full community engagement can boost your giving day success, and how to get there with creativity and innovation.
    • Student engagement in giving days is evolving and how to build the next generation of givers.
    • You can make giving easy and lower the burden on your staff with key platform technology.
Watch now
Who You’ll Hear From

Ryan Lawrence
Director of Digital Philanthropy, UC Berkeley
Ryan has served the University of California, Berkeley for 8 years, and oversees Berkeley Digital Philanthropy within Annual Programs, University Development and Alumni Relations, which includes crowdfunding, Big Give, thematic giving hubs, texting, student philanthropy, and more. During Ryan's time at Berkeley, the University's Big Give Day has set records, surpassing $12 million as part of the team's effort.
Brittany Hanson
Director of Alumni Relations and Annual Giving, University of Sioux Falls
Brittany has served the University of Sioux Falls in key roles for over 10 years, and leads both alumni outreach and annual giving efforts. Brittany brings incredible creativity to the donor engagement world, implementing innovative campaigns with tight resources. The Sioux Falls Giving Days have continued to set records, and featured multiple challenges, matches along with engagement by the entire campus community to boost excitement.
Spencer Farrin
Director, Annual Giving, Washington State University
Spencer has served Washington State since 2013 in a number of key leadership roles. He now directs the annual giving effort managing channels and campaigns across multiple constituencies. The #CougsGive Giving Day has grown to $468k in donations, fueled by a broad campus and supporter base partnership.
Brian Gawor, CFRE
Vice President of Research, RNL
Brian is a 25-year higher education veteran who has served in roles in advancement, enrollment, and student affairs. For the past 9 years, he's led actionable research for RNL, working with hundreds of institutions to transform their donor engagement. He volunteers and presents at conferences regularly and host RNL's fundraising broadcasts, national fundraising conference, and Fundraising Voices podcast.