It's no secret that concerns about cost and debt are top of mind for most prospective students. We surveyed 12,000 prospective families in early 2023 to learn what drives their fear. Watch this session to learn what families are concerned about and what information they need from you. We'll help you understand the research and provide actionable data and insights to take home so you can improve your value proposition to families.
Watch this session to learn the following:
- Differences in access to college financing information and what you can do with that data
- How families view college costs and financing options
- Essential and practical data that will help you communicate the value of your institution to prospective families
About the presenters
Jonathan Shores, Ph.D., Executive VP for Enrollment Management, University of the Cumberlands
Dr. Shores has spent over half of his life working in higher education and has experience helping over 200 collegiate institutions reach record levels of enrollment, working both with and directly at numerous colleges. Prior to join the team at University of the Cumberlands, he served Ardeo Education Solutions as Senior Vice President and worked at three different private colleges, most recently as Vice President for Enrollment and Marketing.

Matt Osborne, Senior VP of Client Service, Ardeo Education Solutions
Matt has extensive knowledge of the higher ed industry, having previously served in roles within student development, admissions, and for the majority of his career, in enrollment management where he oversaw financial aid and admissions for trad and non-trad programs. He was most recently the Vice President of Enrollment at Spring Arbor University, where he helped increase their main campus undergraduate enrollment by over 60% with Ardeo LRAPs.
Dr. Raquel Bermejo, Associate Vice President for Market Research, RNL
Dr. Raquel Bermejo analyzes existing research, inquiry, and conversion data in addition to conducting original research with college-seeking students and parents to understand the trends and student behaviors. Her research informs and enhances the services the company provides.