On-Demand Webinar: 3, 2, 1, Liftoff: Counting Down the Steps to Launch Successful Digital Advertising Campaigns

Graduate and online students search for programs online. RNL's 2022 survey of online students indicates that all three of the most frequently used information sources are digital, and our 2023 survey of graduate students indicates that digital sources are the very first step 99 percent of the time.

But just having digital campaigns does not mean they will successfully connect with these vital student audiences. Only 70 percent of online students and just 60 percent of graduate students clicked on digital ads during their search. Success is as much about the content and messaging as the channel or platform.

In this webinar, we discuss all the elements of successful digital marketing campaigns that boost enrollment, through the lens of RNL's work with Duke University. We also share Duke's story from start to finish to launch a lead generation campaign for new academic programs, sharing unique perspectives and unexpected discoveries about audience and messaging development, channel strategy, and lead time.

Watch now

Who You’ll Hear From

Vaughn Shinkus

VP and Senior Consultant, RNL

Vaughn brings more than 20 years of higher education experience to his work with RNL campus partners. His areas of expertise include social media, website development, content strategy, email communication, public relations, and marketing communications staffing and team leadership.

Lori Cannistra

Senior Client Success Director, RNL

Lori joined RNL in 2021, bringing more than 14 years of marketing and enrollment management experience in undergraduate, graduate, and international admissions. Lori partners with RNL clients in successfully executing enrollment and marketing solutions and serves as the primary point of contact throughout the project lifecycle.

Sabrina Brown

Marketing Specialist, Pratt School of Engineering, Duke University

Sabrina, a transplant to the NC area, brings creative storytelling and strategy expertise to the Pratt School of Engineering at Duke University where she partners with faculty and staff to position and promote both the Duke brand and master's of engineering programs to prospective students.

Ben Miller

Marketing Manager, Pratt School of Engineering, Duke University

Ben is a strategic marketing and communications professional with extensive expertise in higher education, innovation and entrepreneurship, science and technology, and the arts. He has held positions of increasing responsibility in marketing and communications at Duke Clinical and Translational Science Institute and Massachusetts Institute of Technology (MIT).

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud