On-Demand Webinar
Optimizing Your Success:
Communications, Engagement, and Nurturing
Capabilities That Drive Enrollment Success
Given anticipated regulatory challenges, campuses are re-thinking how they will maximize enrollment with limited resources in a "post-revenue-share" world.
In this webinar we review the questions to consider as you make outsourcing/partnership decisions and discuss how to implement best practices to ensure success while maintaining ownership and insight into all aspects of your enrollment expansion. Institutions understand the need for, and seek, partnerships that provide radical transparency, empowering technology and flexibility that drives sustainable enrollment and revenue growth.
We highlight how RNL Enable - our comprehensive menu of graduate and online enrollment solutions - can fill the gaps that may exist within your marketing, recruitment, enrollment, instructional design, and student retention capabilities that preclude you from maximizing your enrollment and revenue growth potential; all while allowing you to learn AND succeed as you continue to gain knowledge from our experts.
Key topics of discussion include:
- How RNL Enable's digital marketing services focus squarely on enrollment - rather than just lead volume - as the dependent variable that informs each aspect of our overall lead generation strategy.
- The RNL Enable full-funnel attribution reporting funnel, and its ability to provide radical transparency to campuses who have traditionally worked under the shadow of a black box. Such line-of-sight not only informs the campus at a deeper level, but also allows you to learn alongside our experts, even if it means you don't need us in a few years.
- Gaining a greater understanding of attribution through state-of-the-art full funnel reporting which provides 24/7 access to full funnel performance; ensuring optimal effectiveness of your campaigns - and an understanding of how resources are being expanded, and impact of those expenditures.
- How RNL's empirically driven strategies and approach provide us with the ability to custom tailor services to meet the unique needs of diverse institutions and programs.
About the presenters
Charles Ramos, Vice President, Graduate and Online Enrollment Management, RNL
Charles Ramos is a veteran of higher education, with over 24 years of experience as an enrollment professional and consultant. He has affected positive change that has equated to increased enrollment and sustainable revenue growth in the undergraduate, graduate, online, and non-traditional markets for over 200 institutions across the United States and Canada.
Kelsey Friedel Nelson, AVP, Partner Engagement, RNL
Kelsey joined RNL in May 2021 as a Senor Digital Strategist before transitioning into her current role. She has spent over 13+ years on both public and private college and university campuses, learning and leading enrollment and marketing teams. This varied experience means that Kelsey understands the ins/outs of university operations and their desire for growth.
Host: Scott Jeffe, Vice President of Graduate and Online Research, RNL
For more than 20 years, Scott has worked with almost 300 institutions in 40+ states to apply market data to strategic decision making in relation to graduate, adult undergraduate, and online programs. Over 20+ years, he has developed expertise in how institutions can align with student demand while upholding institutional mission and values. He is the principal researcher for RNL's 2022 Online Student Recruitment Report, the 2021 RNL Graduate Marketing and Recruitment Practices Report, and 2021 RNL Graduate Student Recruitment Report, and dozens of RNL blogs and articles.
Watch webinar now
