Dive into the captivating world of student outreach through social media, based on insights from the newly released 2023 E-Expectations Report! Explore how prospective students use social media platforms to shape their decisions and uncover their methods for researching colleges. Get inside their minds and discover why they eagerly 'follow' and engage with institutions online.
Watch to:
- Equip yourself with powerful tools to enthrall potential students, seamlessly integrating social media into your outreach strategy.
- Understand how these platforms weave through students' entire college planning journey.
- Learn how to strategically elevate your institution's outreach in the competitive landscape of student engagement.
About the presenters
Scott Warner, Founder and CEO, Gigg
Scott Warner is a serial entrepreneur. His portfolio of success covers everything from tech start-ups to restaurants, from online blogging to film. He has been an angel investor for 12 start-up businesses. He has a visceral passion for building companies that are innovative, profitable, and viral. He founded Gigg in 2013, with the mission to transform how mission-drive organization harness social media engagement, and has helped hundreds of organizations fuel deeper relationships with their supporters.
Dr. Raquel Bermejo, Associate Vice President for Market Research, RNL
Dr. Raquel Bermejo analyzes existing research, inquiry, and conversion data in addition to conducting original research with college-seeking students and parents to understand the trends and student behaviors. Her research informs and enhances the services the company provides.