On-Demand Webinar
An Ideal Day in the Life of a Leadership Gift Officer

Leadership gift officers are some of the hardest working fundraisers on our advancement teams. And that's crucial, because mid-level giving, leadership annual giving (LAG), or whatever we end up calling it is an important step on the pipeline to major gifts. At many organizations, LAG officers don't have the tools they need to do their best: data is sketchy, lists take forever to get, channels are disconnected, and it's hard to even get gifts in the door.
 
But not for our gift officer. She lives an ideal life. Integrated, low-friction tools allow her to communicate with easy access to donor information, and she can use a wide selection of channels to meet donors in the moment. And she's targeted in on the best possible donors, using advanced predictive modeling technology that puts great engaged prospects right in front of her. Want to spend the day with her? Watch this webinar and live a day in her life to see how giving great tools to your LAG officers can really make a difference.
 
Watch this webinar to hear, over one day of a leadership gift officer's life about key topics like:
  • Targeting the right leadership prospects from your list of thousands, using proven modeling technology to determine who to put into your leadership pool - then, who to reach out to first when you sit down to engage.
  • Engaging with multiple channels across texting, video messages, emails, and calls, in one platform to make sure you can keep contact steady and provide the best donor experience.
  • Using messaging that matters with templates that make it easy to customize to your "why" and the donor's history and story, to maximize the speed and impact of your outreach.
  • Integrating leadership giving with your broader advancement efforts including the pipeline to major gifts, planned giving, and greater involvement in volunteering, boards, and alumni service opportunities.
  • Making it easy to give because getting leadership commitments means nothing unless your donors can fulfill their gift with easy, in the way they want, whether that's in less than 30 seconds with PayPal and Venmo or through a DAF or family foundation.
These tools are all part of the leadership giving officer's day. And if your officers' days don't include each of them, you'll want to join us to find out how you can maximize ROI and create a better donor experience in this crucial fundraising priority.
 
 
About the presenters
Greta Daniels, CFRE, Senior Vice President, RNL
Greta Daniels has extensive expertise in donor engagement strategies, university advancement and development, and annual giving. In her current role, she works with colleges and universities to maximize donor giving through data-driven omnichannel campaigns that meet immediate fundraising goals while also increasing long-term donor pipeline. Previously, Greta served as director of development at the University of Pittsburgh's School of Health and Rehabilitation Sciences - a groundbreaking, nationally recognized research facility. Her efforts helped the school cultivate more philanthropic engagement with alumni, families, friends, and organizations domestically and abroad. Prior to that position, she was the director of annual giving at Point Park University. There she oversaw all aspects of annual fundraising at the university including direct mail campaigns, campus phonathon programs, leadership outreach and cultivation, stewardship communications, and corporate outreach and sponsorship.
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Sharon Horinka, Associate Director of Annual Giving and Donor Experience, UNC-Charlotte
Sharon has served UNC-Charlotte for over 15 years in several leadership roles. A dedicated "omnichannel nerd," she is a national leader on adopting emerging technology to provide a better donor experience. She has propelled the success of leadership giving, annual giving, and student philanthropy programs, with a keen eye toward creating exceptional, unique donor experiences. Collaborating with cross-functional teams. UNC's leadership officers help drive donor engagement, cultivate strong relationships with key stakeholders, and implement innovative fundraising strategies. Sharon is a sought-after expert in data analysis, campaign management, and donor stewardship, maximizing donor participation and philanthropic support.
Sharon Horinka


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