An uncertain economy and massive competition for donors makes today's fundraising environment challenging. Three quarters of organizations still have not returned to their donor counts pre-pandemic, and since most of our major donors give for years before they make big gifts, we have work to do. Inaction could mean peril: a "crash" in your donor base might mean disaster for the future.
There is hope, however. Organizations have set records for donor acquisition, retention, and growth in giving even in this challenging time. They've done it with careful strategy. Budget concerns, staff turnover, and short-term resource constraints make the tail end of 2023 a crucial time for fundraiser decision-making. The time is now to put the platforms, people, and strategy in place that set you up for success.
Watch this webinar featuring seasoned fundraising professionals to hear how:
- Key decisions today will set your organization up for sustainable fundraising success in the future.
- How the rising generations of philanthropic Gen Z and Millennial donors can lead the charge in your inclusive, purposeful donor engagement strategy, if you can capture their attention and mission focus.
- How you can set up your leadership, major and planned giving officers up with warm leads and improve success quickly.
- How you can avoid wasting time and resources on fundraising fads and instead convert donors to action who are right in front of you.
- How high-ROI, integrated technology makes it all possible with an omnichannel strategy.
About the presenters
Greta Daniels, CFRE, Senior Vice President, Fundraising RNL
Greta Daniels has extensive expertise in donor engagement strategies, university advancement and development, and annual giving. In her current role, she works with colleges and universities to maximize donor giving through data-driven omnichannel campaigns that meet immediate fundraising goals while also increasing long-term donor pipeline. Previously, Greta served as director of development at the University of Pittsburgh's School of Health and Rehabilitation Sciences - a groundbreaking, nationally recognized research facility. Her efforts helped the school cultivate more philanthropic engagement with alumni, families, friends, and organizations domestically and abroad. Prior to that position, she was the director of annual giving at Point Park University. There she oversaw all aspects of annual fundraising at the university including direct mail campaigns, campus phonathon programs, leadership outreach and cultivation, stewardship communications, and corporate outreach and sponsorship.
Brian Gawor, CFRE, Vice President of Research, RNL
Brian is a 25-year higher education veteran who has served in roles in advancement, enrollment, and student affairs. Prior to coming to RNL, Brian was director of development for the college of Fine Arts at Illinois State University and led annual giving efforts at Knox College. For the past 9 years, he's led actionable research for RNL, working with hundreds of institutions to transform their donor engagement. He volunteers and present at conferences regularly and host RNL's fundraising broadcasts, national fundraising conference, and Fundraising Voices podcast. A dedicated "giving geek," Brian is committed to providing data-driven and action-oriented insights for fundraisers that help amplify the joy of giving in an inclusive and purposeful donor base.