On-Demand Webinar
Smarter Data Strategies That Drive Enrollment Outcomes

Managing enrollment management data used to be a function of where to travel and how to keep track of paperwork. The data we collected tended to be internal such as year-over-year metrics. When we got fancy, we perhaps collected external data such geographic analyses to determine where likely candidates might live or where secondary markets might be developing.
 
Fast-forward to today and we find that most college searching is done digitally. And, while data show that fully 70 percent of the digitally-savvy students routinely by-pass direct marketing, their online behaviors do produce a digital footprint. When the right information is captured and used appropriately, enrollment managers gain vital information about how to qualify and prioritize prospective students, how to spend limited resources of time and budget, and how to communicate the right message at the right times to make the strongest class.
 
Watch this webinar to learn from experienced RNL data wranglers who have helped enrollment managers like you learn:
  • How historical trend data of your best-fit current students can be compared with behavioral and demographic themes from prospective students to assign enrollment most likely-to-apply probability scores.
  • How to prioritize likelihood-to-apply data overlaid with metrics of engagement behaviors to make best use of your resources and inform territory development potential for the future.
  • How to use predictive analytics to feed your CRM with the types of communications that will be most likely to convert prospective students at key moments in the funnel.
  • How to use engagement source data and analytic dashboards to track conversion rates throughout the funnel and adjust strategies when necessary.
 
About the presenters
Brian Fortman, Vice President, Enrollment Management Sales, RNL
Brian is an experienced enrollment management professional with more than 20 years of experience in higher education leadership, student recruitment, financial aid, and admissions counseling. Before coming to RNL, he served as an enrollment manager at Stetson University (FL) and Presbyterian College (SC). He holds a Master of Education from Goucher College (MD).
Brian Fortman

Drew Melendres, Senior Vice President, Enrollment Management, RNL
Drew is an enrollment management professional with more than 15 years of experience in higher education. Drew brings a data-driven view to how campuses should look at enrollment management and student success challenges, ensuring that colleges and universities have the strategies, solutions, and technologies they need to achieve their enrollment goals and maximize the ROI on their efforts. Before joining RNL in 2022, Drew served as the chief client service officer at Ardeo Education Solutions, an organization focused on helping schools increase enrollment by taking away the fear of student debt. Drew has also served as an SVP of enrollment management and student affairs at both private and public universities, helping them strategically improve operational efficiencies and grow enrollment.
Drew_Melendres.jfif


Watch webinar now

Contact Us | 800.876.1117 | www.RuffaloNL.com

Copyright © 2023 Ruffalo Noel Levitz All Rights Reserved | 5249 North Park Place NE #1061 | Cedar Rapids, IA 52402