Nationally, we're setting records for giving. But while mega-givers make transformative gifts, three-quarters of organizations are still down on total donors since 2019.
Since most of our biggest givers have engaged with us for years, there's a donor cliff coming unless we take action now.
It's time to look at ways we can create a better donor experience, grow our pipelines, and think differently to attract a more inclusive donor base. The RNL experts have assembled a ton of recent research and examples to help meet this goal.
Sustainable fundraising is about engagement, relationships and making it all possible with high-ROI tools for your team. Watch this webinar to learn how you can:
- Unlock the passion of the most generous generations in history—Millennials and Gen Z—with socially connected, impact-driven outreach.
- Adopt giving day and crowdfunding tools that boost success and free up your team to focus on relationships.
- Harness the power of omnichannel outreach across texting, phone, and video to achieve 25x donor response.
- Eliminate gift officer "cold calls" to ramp up productivity and fuel a better donor experience.
About the presenters
Brian Gawor, CFRE, Vice President, Research, RNL
Brian is a 25-year higher education veteran who has served in roles in advancement, enrollment, and student affairs. Prior to coming to RNL, Brian was director of development for the College of Fine Arts at Illinois State University and led annual giving efforts at Knox College. For the past 9 years, he's led actionable research for RNL, working with hundreds of institutions to transform their donor engagement. He volunteers and presents at conferences regularly and host RNL's fundraising broadcasts, national fundraising conference, and Fundraising Voices podcast. A dedicated "giving geek," Brian is committed to provided data-driven and action-oriented insights for fundraisers that help amplify the joy of giving in an inclusive and purposeful donor base.

Greta Daniels, Senior Vice President and Consultant, RNL
Dr. Greta Daniels has extensive expertise in donor engagement strategies, university advancement and development, and annual giving. In her current role, she works with colleges and universities to maximize donor giving through data-driven omnichannel campaigns that meet immediate fundraising goals while also increasing long-term donor pipeline. Previously, Greta served as director of development at the University of Pittsburgh's School of Health and Rehabilitation Sciences - a groundbreaking, nationally recognized research facility. Her efforts helped the school cultivate more philanthropic engagement with alumni, families, friends, and organizations domestically and abroad. Prior to that position, she was the director of annual giving at Point Park University. There she oversaw all aspects of annual fundraising at the university including direct mail campaigns, campus phonathon programs, leadership outreach and cultivation, stewardship communications, and corporate outreach and sponsorship.
