On-Demand Webinar
Strengthening Every Stage of Your Enrollment Funnel
The word "funnel" sounds so useful—cheerful even. It evokes an image of a process that efficiently steers lists of prospective students down a narrowing, but smooth path until they arrive at the happy end of enrollment. That version of a shiny funnel could reasonably come with its own catchy theme song. Of course, that version also belongs back in the day when all it took was a great viewbook.
Now, strategic funnel management takes much more and the risk of a leaky funnel could be catastrophic to institutions in increasingly competitive markets. The modern "funnel" of enrollment management is a series of carefully stocked and dynamic stages, any one of which can threaten the yield of the stage that follows.
In this webinar, RNL data and enrollment experts show you how to create continuous momentum throughout each stage of the funnel. You'll learn how to:
- Generate inquiries with digital listening analytics that feeds digital advertising.
- Capture the attention and build champions of the 99 percent of parents who report they are actively involved in their child's college search.
- Foster commitment by creating online communities wherein prospective students can interact with their peers.
- Use enhanced data to track progress, make informed changes to boost ROI, and optimize your CRM to communicate just-right messages to students when their interest starts to falter.
- Use yield marketing in lower-funnel communications to convert accepted students and prevent melt.
About the presenter
Kelly Holloway, Ph.D., Assistant Vice President for Enrollment Management, Mercer University
Dr. Kelly Holloway leads the Residential Undergraduate Admissions and Student Success teams at Mercer University. Since her appointment in 2015, she has increased new first-year enrollment by 14%, overall residential undergraduate enrollment by 17%, and increased the academic and demographic profile every year for the past 8 years. First-year retention rates increased by 7% under her leadership, and she set a University record for six-year graduation rate, an increase of 8% during her tenure.
Michael Ritter, Senior Vice President, RNL
Michael Ritter brings over 20 years of experience in enrollment management, including oversight of traditional, graduate, and online recruiting, as well as financial aid and institutional marketing. In his leadership role at RNL, he propels the success of RNL partners with data-driven strategy, with a focus on meeting key institutional goals with high return on investment. His areas of expertise include strategic planning and execution, staff training, and statistical analysis.
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