On-Demand Webinar
Using Market Data to Select and Prioritize Programs:
Do's and Don'ts

Assessing market demand for new program proposals quickly and affordably. Prioritizing which programs will get marketing dollars. Differentiating your programs in a crowded market. All of these challenges require leveraging market data for the best results. But where should you turn? Market studies are time consuming and expensive, while using IPEDS data to make these decisions can have decidedly mixed results.
The good news is there are very effective ways for you to:
  • Leverage available secondary data effectively.
  • Conduct competitor analyses to optimize program positioning.
  • Undertake primary research to understand your audience without breaking your budget.
Watch this webinar to explore a roadmap to success for using market data to guide your decision making. The presenters also talk through how your institution can use this research to get started on making strategic decisions.
About the presenters
Scott Jeffe, Vice President of Graduate and Online Research, RNL
Over more than 20 years, Scott has worked with almost 300 institutions in 40+ states to apply market data to strategic decision making in relation to graduate, adult undergraduate, and online programs. Over 20+ years, he has developed expertise in how institutions can align with student demand while upholding institutional mission and values. He is the principal researcher for RNL's 2022 Online Student Recruitment Report, the 2021 RNL Graduate Marketing and Recruitment Practices Report, the 2021 RNL Graduate Student Recruitment Report, and dozens of RNL blogs and articles.
Bob Stewart, Vice President, Graduate and Online Solutions, RNL
Bob Stewart is an enrollment management professional with 15 years of experience in higher education. Bob works with colleges and universities to optimize their recruitment efforts, assess the enrollment potential of academic programs, and achieve their enrollment goals more efficiently.

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