On-Demand Webinar
Expanding Your Online Footprint

Last year we learned two game-changing facts:
  1. American higher education has seen NO net growth since at least 2012 among students who choose to enroll in only classroom courses.
  2. Our institutions are serving more than 2 million more online students than we thought they were (when you count students who enroll after the fall semester).
Growing your online footprint—for most institutions—has become an essential component of a growth strategy. But success is so much more than deciding to do it. Watch this webinar as a set of experts in online student research, marketing, recruitment, and enrollment lay out a step-by-step approach to growing online programs.
 
You will leave with action steps for:
  • Building buy-in among your leadership for investment and growth
  • Using market data to understand the demand and supply position for each program
  • Creating a scalable growth model
  • Organizing a recruitment operation that meets the expectations of today's students
  • Marketing using platforms and messages that connect with the right students
 
About the presenters
Aaron Mahl, PhD, Senior Vice President for Graduate and Online Partnerships, RNL
Aaron Mahl joined RNL in 2013 delivering enrollment management consulting and strategic financial aid solutions to RNL partners. Aaron has worked with dozens of campuses to optimize their enrollment practices and financial aid policies. Before joining RNL, Aaron served as chief admissions officer at Trinity International University (IL) where he championed a collaborative and data-driven approach to student recruitment. Aaron's work at Trinity included developing and executing a strategic recruitment plan and revolutionizing the campus visit and event strategy.
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Andrea Carroll-Glover, Vice President and Senior Consultant, RNL
Andrea Carroll-Glover joined RNL in 2022, bringing nearly 30 years of higher education and industry experience. As vice president and senior consultant, Andrea assists RNL partner clients solve their biggest challenges by leveraging market insights and analytics. Andrea's expertise draws from a depth of understanding of the adult and online higher education industry. Her marketing and enrollment management knowledge enable her to come alongside higher education institutions to enhance lead generation, marketing, recruitment, and conversion methods, enhance their teaching and learning experience, and support student success and retention.
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Chelsea Hoffman, Vice President for Graduate and Online Partnerships, RNL
Chelsea Hoffman joined RNL in 2022 after serving as Chief of Staff at Columbia Southern University. During her 13 years at CSU, Chelsea also held leadership roles in Admissions, Human Resources, and Information Technology. Chelsea is currently in the dissertation stage of her doctorate in business administration leadership. Chelsea's background in higher education coupled with her leadership and experience in online education give her a unique understanding of enrollment at the enterprise level and provides value to RNL's partners makes her a great fit for RNL and our team.
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Derek Kirby, Director, Marketing Strategy, RNL
Derek Kirby has been helping brands connect with audiences for the past 14 years. Over his career, he's worked in various industries, leading teams to use data, research, and creative grit to produce highly effective campaigns that drive results. At RNL, Derek's deep understanding of the student journey and how to impact behavior through omnichannel marketing strategies has helped many institutions increase student engagement and enrollment, specifically for online programs.
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Scott Jeffe, Vice President Research Graduate and Online, RNL
Scott Jeffe is RNL's principal researcher in the graduate and online space, and is the author of several national reports on both online and graduate education. Over more than 20 years, Scott has worked with more than 300 institutions in 40+ states to apply market data to strategic decision making in relation to graduate, adult undergraduate, and online programs. With this focus on profiling the demands and preferences of professional graduate students, adult undergraduate students, online students, etc., Scott has developed an understanding of how institutions can align with student demand while upholding institutional mission and values. Much of his recent work focuses on assisting institution in effectively applying market data to programmatic decisions in an affordable and timely manner.
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Watch webinar now

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