Reaching your fundraising goals in 2023 will require new strategies for donor engagement. With fundraiser turnover at an all-time high and each of your donors being ask by dozens of organizations, your appeals need to stand out with donors so your cause gets the attention it deserves and you maximize the ROI on your efforts.
Watch this webinar to hear key insights from RNL's research into over $500M in donor response, including:
- The path to a major gift is often a long road, but can be accelerated with key outreach activities.
- Multiple channels used in coordination boost donor response by 10x or greater.
- Peer-supported and impact-driven communications can capture the attention of new donors, especially in the rising givers in the Millennial and Gen Z generations.
- How AI can help you personalize at scale.
- How you can answer the key question "why give now?" with crucial giving day, challenge, match, and crowdfunding activities.
About the presenters
Greta Daniels, Senior Vice President and Consultant, RNL
Greta Daniels has extensive expertise in donor engagement strategies, university advancement and development, and annual giving. In her current role, she works with colleges and universities to maximize donor giving through data-driven omnichannel campaigns that meet immediate fundraising goals while also increasing long-term donor pipeline. Previously, Greta served as director of development at the University of Pittsburgh's School of Health and Rehabilitation Sciences - a groundbreaking, nationally recognized research facility. Her efforts helped the school cultivate more philanthropic engagement with alumni, families, friends, and organizations domestically and abroad. Prior to that position, she was the director of annual giving at Point Park University. There she oversaw all aspects of annual fundraising at the university including direct mail campaigns, campus phonathon programs, leadership outreach and cultivation, stewardship communications, and corporate outreach and sponsorship.
Nick Herman, Vice President and Consultant, RNL
Nick is an advancement professional with extensive experience in donor engagement across major gifts, annual giving, and broad-based outreach. He most recently served as Vice President for Development at the American Farmland Trust, where he was responsible for the management, growth, and success of the 25-person development program, including all organizational revenue channels and external opportunities. Before that, he served in leadership roles at George Mason University and UNC Charlotte. At the start of his advancement career, Nick helped lead engagement efforts at RNL, serving 13 institutions, including University of Oregon, University of Toronto, Loyola University - Maryland, Colorado State University, Emory University, Indiana State University, and University of Calgary.
Scott Kruger, Vice President and Consultant, RNL
Scott has been an advancement, marketing, and community development leader for over two decades. He began his advancement career as Director of Development at KCCK, Kirkwood College's listener-supporter public radio station. He then served Southern Illinois University's School of Law for six years as a major gift officer. He served as executive director of several foundations, including the John Marshall School of Law, and The I-CAR Education Foundation. He also held additional leadership roles at Bradley University and the University of Iowa Foundation. With development and business experience across numerous types of organizations, Scott brings deep knowledge of donor engagement strategy to the RNL team.