On-Demand Webinar
Online Student Recruitment:
Meeting Your Goals by Meeting Student Expectations
Every enrollment leader in the country is under pressure to meet aggressive enrollment goals. More institutions than ever are increasing their emphasis on online programs to help meet those goals.
But meeting those goals requires having optimized recruitment practices, the right programs to offer, and marketing campaigns that meet the expectations of students. Why? Because online students have more choices than ever and are increasingly choosy about where they will enroll. They are rewarding programs that meet their expectations in terms of both timely response and personalized contact.
Watch this webinar to learn six key findings about online student expectations and how you can meet those expectations:
- What do online students expect of programs of interest in the early stages of their search?
- Why is it so critical to meet student demands for timely response?
- How can you meet expectations of personalized contact?
- Where can your institution "cut corners" based on capacity?
- How should your recruitment teams be configured to meet these expectations?
- How do you hold your team accountable?
About the presenters
Nate Mouttet, Vice President for Graduate and Online Solutions, RNL
Nate served as vice president for enrollment management and marketing at Seattle Pacific University from 2014 to 2022. During his eight years at SPU, Nate brought strategic leadership to Student Financial Services, Graduate Admissions, Undergraduate Admissions, and University Communications. Before that, he served as vice president at North Park University for four years. In his two decades of enrollment leadership, he's also served as a consultant for Austen group, and in leadership roles at the Council for Christian Colleges & Universities, NACCAP, and as a director of admissions for John Brown University. He is the latest addition to RNL's graduate and online team and serves as a Vice President for Graduate and Online Solutions.
Amy Jauman, EdD, Director of University Partnerships, RNL
Amy Jauman is an author, international speaker, professor, and passionate higher education leader. She currently serves as director of university partnerships at RNL, working with graduate and online higher education leaders to connect them with the strategy, platforms, and services that grow enrollment. Previously, she was the program director for multiple graduate programs at Saint Mary's University of Minnesota. She has also supported organizations in Minnesota through volunteer service with the Women Entrepreneurs of Minnesota, the Children's Hospital Association, the Association for Talent Development (ATD), and the Twin Cities chapter of SHRM.
Scott Jeffe, Vice President of Graduate and Online Research, RNL
Scott is the principal researcher for the RNL report that is the focus of this webinar. Over more than 20 years, Scott has worked with almost 300 institutions in 40+ states to apply market data to strategic decision making in relation to graduate, adult undergraduate, and online programs. Over 20+ years, he has developed expertise in how institutions can align with student demand while upholding institutional mission and values. He is the principal researcher for RNL's 2022 Online Student Recruitment Report, the 2021 RNL Graduate Marketing and Recruitment Practices Report, the 2021 RNL Graduate Student Recruitment Report, and dozens of RNL blogs and articles.
Watch webinar now
