Integrated marketing strategy is making a comeback. While digital remains a cornerstone of marketing and recruitment, the best minds in marketing are perfecting strategies that ensure SEO, paid search, traditional media, and targeted community-based partnerships reinforce and support each other for maximum impact.
Watch this webinar to learn how to optimally balance marketing tactics across four critical strategies for maximum enrollment impact.
- Maximize organic lead generation through the very latest search engine optimization principles and tactics.
- Leverage paid digital lead generation to ensure that you have a steady stream when you need them.
- Ensure that you are working your existing leads to prevent prospects who approach you from falling through the cracks.
- Apply the latest best practices in your use of traditional media to support the three other pillars of your strategy.
About the presenters
Aaron Mahl, PhD, RNL
Dr. Aaron Mahl joined RNL in 2013 delivering enrollment management consulting and strategic financial aid solutions to RNL partners. Aaron has worked with dozens of campuses to optimize their enrollment practices and financial aid policies. Before joining RNL, Aaron served on two campuses where he championed a collaborative and data-driven approach to student recruitment. Aaron's work on campus included developing and executing a strategic recruitment plan and revolutionizing the campus visit and event strategy. Aaron currently leads the online-graduate solutions division at RNL.
Erin Minsart, MBA, RNL
Erin Minsart joined RNL in 2022 as Director of Digital Strategy, bringing over 20 years of marketing and leadership expertise from the healthcare, nonprofit, consumer services, manufacturing, and telecommunications sectors. As a former higher education instructor, she is passionate about education and ready to apply her broad marketing knowledge within higher education.
Scott Jeffe, Vice President of Graduate and Online Research, RNL