Over $41B was given to healthcare charities last year, and at a time when health concerns are top of mind, donors are stepping up to help us meet our mission. For the most part, however, healthcare fundraising hasn't changed to meet the preferences of today's donors in a connected, fast-moving, and attention-starved world. It's time to innovate to create new opportunities for connecting with donors.
Watch this webinar to learn how your organization can approach donors in a connected, coordinated way across channels that tells a story, breaks through the noise, and engages those donors. Watch to hear:
- How to navigate the challenges of privacy, coordination across data systems, and engaging potential healthcare donors at scale.
- How coordinated omnichannel messages across direct mail, email, and digital amplify response.
- How personal conversations with the help of technology can amplify your major and gift pipeline.
- The impact of calling, texting, and video messages in concert to drive engagement and response.
With the pressing needs for contributions that our hospitals and systems have right now, it's time to innovate.
You'll see real examples and get ideas to help meet your goals that you can implement immediately.
About the presenters
Greta Daniels, Senior Vice President and Consultant, RNL
Greta Daniels has extensive expertise in donor engagement strategies, university advancement and development, and annual giving. In her current role, she works with colleges and universities to maximize donor giving through data-driven omnichannel campaigns that meet immediate fundraising goals while also increasing long-term donor pipeline. Previously, Greta served as director of development at the University of Pittsburgh's School of Health and Rehabilitation Sciences - a groundbreaking, nationally recognized research facility. Her efforts helped the school cultivate more philanthropic engagement with alumni, families, friends, and organizations domestically and abroad. Prior to that position, she was the director of annual giving at Point Park University. There she oversaw all aspects of annual fundraising at the university including direct mail campaigns, campus phonathon program, leadership outreach and cultivation, stewardship communications, and corporate outreach and sponsorship.
Justin Marquart, Vice President and Consultant, RNL
Justin is a fundraising professional with a depth of experience in both advancement and business. Prior to joining RNL, he served as vice president for philanthropy and business development for SightLife, a unique global health organization with a mission to end corneal blindness around the world. Prior to SightLife, Justin served as deputy director, individual giving for the Fred Hutchinson Cancer Research Center in Seattle. In this role, he managed major and planned giving for the center and oversaw the fundraising efforts of the Seattle Cancer Care alliance, a consortium of Fred Hutchinson Cancer Center, Seattle Children's Hospital, and the University of Washington Medicine. Justin started his advancement career at Washington State University where he was the chief development officer for the Carson College of Business during an important growth phase and successful campaign effort. His early career was with Intel, where his primary focus was the global launch of the Pentium and Core processors and components.