On-Demand Webinar
Online Program Marketers Speak:
Findings from RNL's Online Marketing Practices Report

How tight is the alignment between how online programs are being marketed (and recruited for) and online student expectations? Watch this webinar as we will present findings from RNL's new survey of more than 100 institutional marketing and recruitment leaders.
 
Our discussion focuses on the extent to which current practices reflect best practices and how current practices align with the data gathered in RNL's 2022 survey of more than 1,600 prospective online students.
 
We are joined by Marie Power-Barnes who is both a survey participant and a key player in institutional marketing operations for more than a decade. The topics discussed include:
  1. Are institutions expanding online programs fast enough?
  2. Are institutional marketing operations configured to meet student expectations?
  3. Are institutional marketing budgets large enough for the task at hand?
  4. Are marketing dollars being allocated in the most effective ways?
  5. Are recruitment operations meeting the needs of online students?
  6. Are institutional admissions practices configured in a way that will satisfy online students?
 
About the presenters
Marie R. Power-Barnes, Marketing Executive, Thomas Edison State University
Marie R. Power-Barnes is a seasoned marketing executive who has held positions of increasing responsibility at Thomas Edison State University over more than 20 years. She has also served as an adjunct professor of Communications at Rider University. She earned a BA in Journalism and an MBA with a concentration in Marketing from Rider University. Prior to her time at Thomas Edison, Marie held positions in public relations, advertising, and marketing in healthcare and publishing.
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Charles Ramos, Vice President, Graduate and Online Enrollment Management, RNL
Dr. Charles Ramos offers 25 years of experience as an enrollment professional and consultant. He has affected positive change that has equated to increased enrollment and sustainable revenue growth in the undergraduate, graduate, online, and non-traditional markets for over 100 institutions across the United States and Canada. He started his career at Saint Louis University where he began building his enrollment management expertise. Through time spent at RNL and ACT, Inc., he has been deeply immersed in consulting in the areas of recruitment, retention, and strategic enrollment management.
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Scott Jeffe, Vice President of Graduate and Online Research, RNL
Scott Jeffe is the principal researcher for the RNL report that is the focus of this webinar. Over more than 20 years, Scott has worked with almost 300 institutions in 40+ states to apply market data to strategic decision making in relation to graduate, adult undergraduate, and online programs. Over 20+ years, he has developed expertise in how institutions can align with student demand while upholding institutional mission and values. He is the principal research for RNL's 2022 Online Student Recruitment Report, the 2021 RNL Graduate Marketing and Recruitment Practices Report, the 2021 RNL Graduate Student Recruitment Report, and dozens of RNL blogs and articles.
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Watch webinar now

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