On-Demand Webinar
Making the Case for New Program Investment: Speaking Your CFO's Language
Wednesday, September 7th | 2pm ET
Planning, building, and launching new online and graduate programs is often a challenge. Given that graduate and online are consistently seeing the greatest growth in higher education today—and for the foreseeable future—this is quickly becoming a necessary hurdle for an institutional growth strategy. Success is built on so much more than finding a program and marketing it.
After confirming market demand, the next step needs to be the collaboration of marketing, recruitment, and academic teams to determine investment needs (human and financial) and enrollment projections.
The project champion then must convince financial leadership to budget appropriately--and speak the "CFO's Language" when doing so.
How do you speak the language that will convince your CFO?
- Prove market demand
- Create a business plan
- Prepare a realistic budget
- Present enrollment projections
- Build a compelling pro-forma statement
We work through each of these stages in this webinar.
About the presenters
Molly O'Brien-Foelsch, Vice President of Marketing and Communications, Lebanon Valley College
Molly has spent almost 20 years in higher education marketing. She began her higher education marketing career at Bucknell University, where she began as an assistant director and finished as Director of Marketing and Web Content and Director of Content Strategy.
Holly Tapper, Vice President, Graduate and Online Solutions, RNL
Holly offers a strong background as a university administrator leading successful graduate programs, with extensive experience in online learning for nearly 15 years. Prior to coming to RNL, she was director of online operations at St. Mary's University of Minnesota, where she had a track record of success. Under her leadership more than 20 online programs brought in $15M/year. Previously, Holly also served as dean of graduate programs at Globe University/Minnesota School of Business, overseeing programs across 30 campuses that generated $14M/year.
Scott Jeffe, Vice President of Graduate and Online Research, RNL
Over more than 20 years, Scott has worked with almost 300 institutions in 40+ states to apply marketing data to strategic decision making in relation to graduate, adult undergraduate, and online programs. Over 20+ years, he has developed expertise in how institutions can align with student demand while upholding institutional mission and values. He is the principal researcher for RNL's 2022 Online Student Recruitment Report, the 2021 RNL Graduate Marketing and Recruitment Practices Report, the 2021 RNL Graduate Student Recruitment Report, and dozens of RNL blogs and articles.
Watch webinar now
