On-Demand Webinar
New Ways to Look at Social Media for Enrollment and Advancement
In a world where everything from daily news to teen dance routines are introduced and enshrined into our culture via social media, if you're still worrying about how many hashtags and mentions your school is getting, you're missing the point. Learn how to use social media to engage existing students, recruit new ones, engage donors of all sizes, and turn your school into a brand and account people actually want to follow. Learn from one of the social media industry's leading minds how to adjust and re-focus your online marketing strategy by turning the table, so marketing your institution and engaging your community happens through your most powerful marketing team: your students and fans.
Watch this webinar to hear:
- How you can take advantage of social media trends to build an engaged follower base.
- How to engage students, alumni, and the campus community to fuel authentic social media content.
- Where to put your social media efforts to maximize the follower experience, and drive results in enrollment and fundraising.
About the presenters
Scott Warner, Founder and CEO, Gigg, Inc.
Scott Warner is a serial entrepreneur. His portfolio of success covers everything from tech start-ups to restaurants, from online blogging to film. He has been an angel investor for 12 start-up businesses. He has a visceral passion for building companies that are innovative, profitable, and viral. He founded Gigg in 2013, with the mission to transform how mission-driven organization harness social media engagement, and has helped hundreds of organization fuel deeper relationships with their supporters.
Brian Gawor, CFRE, Vice President for Research, RNL
Brian is a 20-year higher education veteran and donor engagement expert who coordinates RNL's research and actionable insights to propel our partner's success. Brian presents regularly at CASE events, and hosts RNL's Fundraising Voices podcast and LinkedIn Live events.
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