Many enrollment managers find themselves managing the steps from "what-used-to-work" to "what-we-can-afford" and back to "here's-what-we-know." It's a frustrating dance. What if—rather than a collection of approaches, your campus had the data, the platforms, and the channels to make your enrollment funnel seamless and efficient?
RNL has been a higher marketing enrollment strategy leader for 50 years and are at the forefront of helping campus partners leverage new technologies and emerging market preferences at each stage of the funnel. Watch this webinar to learn about the strategic use of cutting-edge data sources and market-driven communication tools that will find your school its best-fit students, convert them at key points in the funnel, and increase net revenue with personalized financial aid awards.
Watch this webinar as we discuss how:
- An Opportunity Analysis will identify existing roadblocks and unseized opportunities to clarify exactly where to reallocate funds and invest.
- The Prospective Student Network goes beyond the shrinking list of test takers to fill the top of the funnel with the right students using a network of over 4 million prospective student names culled from several media platforms.
- ForecastPlus uses predictive modeling to identify which students in the funnel are most likely to convert.
- To use targeted digital campaigns to move students from interest to applications and visits.
- Online dashboards will inform your team with real-time metrics of where to reallocate resources from the campaigns that aren't performing as well to those that are.
- To create personalized financial award videos that drive enrollment and improve net revenue.
About the presenters
Eric Groves, PhD, Vice President and Consultant, RNL
Dr. Eric Groves joined the Enrollment Management team in 2014, bringing with him 15 years of higher education experience, as a director of undergraduate admissions for 12 years and as a director of development for three. In those roles, Eric was able to use data-informed decision making to achieve enrollment and fundraising success.
Kim Myrick, Vice President and Consultant, RNL
With more than 25 years of direct experience in admission, financial aid, staff development, event management and institutional marketing, Kim is passionate about institutional and student success.