It's been a year like no other as we engage donors to support our crucial missions. Technology has changed, we're facing new and different challenges as the pandemic enters a new phase, and how about that fundraiser turnover?
We've put together a concise, data-packed rundown of what changed in FY22, what we think the best strategies are to maximize the donor experience in the coming year, and key insights from previous economic stress periods about fundraising.
Watch this 30-minute webinar as we unpack the year behind us and what's next. You will hear:
- How fundraising changed in FY22 and the emerging trends for innovation in donor engagement.
- Key benchmarks for giving days, crowdfunding and student ambassador engagement (that thing you used to call phonathon).
- How new tech like AI-enabled personalization, integrated texting, and video messages are maximizing donor engagement.
- How donor payment tech is transforming with friction-free options like PayPal, Apple Pay, Venmo, and crypto giving.
- What we've learned from previous economic stress periods about fundraising results and donor engagement strategy.
- What happened when some institutions pulled back on engagement and the impact to their participation and donor pipeline.
- The key tactics that are gaining steam in FY23.
About the presenters
Greta Daniels, CFRE, Senior Vice President and Consultant, RNL
Greta Daniels has extensive expertise in donor engagement strategies, university advancement and development, and annual giving. In her current role, she works with colleges and universities to maximize donor giving through data-driven omnichannel campaigns that meet immediate fundraising goals while also increasing long-term donor pipeline. Previously, Greta served as director of development at the University of Pittsburgh's School of Health and Rehabilitation Sciences - a groundbreaking, nationally recognized research facility. Her efforts helped the school cultivate more philanthropic engagement with alumni, families, friends, and organizations domestically and abroad. Prior to that position, she was the director of annual giving at Point Park University. There she oversaw all aspects of annual fundraising at the university including direct mail campaigns, campus phonathon program, leadership outreach and cultivation, stewardship communications, and corporate outreach and sponsorship.

Meg Weber, Vice President and Consultant Fundraising, RNL
Meg Weber is a strategic fundraising expert with over two decades of experience in higher ed advancement. She serves as an industry luminary and expert on advancement topics for her RNL strategic partners. Previously, Meg served Colorado State University as executive director of annual giving, where she specifically focused on fundraising pipeline and engagement. Her efforts helped moved CSU from low performance to a leader in the region and Mountain West Conference. Meg has been at the front of numerous innovative and forward-thinking programs and has held positions at Community Funded, University of Texas at Arlington, University of North Texas, and Washington State University. During her career, Meg has been a regular presenter at CASE and other professional education events.