On-Demand Webinar
Advanced Annual Giving Strategies for FY23
It's planning time for FY23, and we're all thinking about how to maximize results in a tough economy with scarce resources. While it's not likely to be the easiest time to engage donors in the coming months, the great news is that there's new technology that can help, immediately.
It's time to go beyond the appeal calendar and put the icing on the cake with innovation that will surprise and delight donors. Join fundraising experts who are drawing on the results of millions of donor communications to hear about how to take your donor engagement to the next level.
In this no-cost webinar, we share great information about key advanced donor engagement strategies, like:
- The impact of a digital boost to your appeals, with coordinated digital advertising across social media, websites, and wherever your donors are spending their time.
- How integrated texting can amplify your solicitations, events, and donor engagement.
- The rise of AI-driven personalization, and how new, cost-effective turnkey solutions make it easy to send unique communications to each donor based on their real interests.
- Making the shift from multichannel to "omnichannel" and how breaking down silos provides a better donor experience.
- Using personalized video to reach out to supporters and boost all your communications.
- New digital wallet tech that can allow your donors to give online to your giving day or to a crowdfunding campaign in less than a minute.
Using the latest research, we also share what we know from previous periods of economic stress about fundraising, donor engagement, and key shifts we need to make to keep forward momentum.
About the presenters
Jen Foster, Executive Director of Annual Giving & Leadership Annual Giving, University of Dayton
Jen has led the annual giving effort at the University of Dayton since 2017, after serving as an advancement leader at Wright State University for 8 years. She began her giving career at Ohio Dominican University, her alma mater.
Bryan Griffin, Director of Annual Giving and Online Engagement, Central Michigan University
Bryan has led the annual giving effort at CMU since 2007. A consistent innovator, Bryan has been at the forefront of digital engagement, using technology to provide a better donor experience. With over 30 years of leadership, Bryan has also held positions at Michigan State University and American Collegiate Marketing.
Dr. Chad Warren, DPP, Vice President and Consultant, RNL
Dr. Warren has over two decades of higher education donor engagement experience, serving in senior roles at UNLV, The Ohio State University, University of Dayton, and Florida State University. Chad has served as a higher education fundraising consultant for many years and presented regularly at CASE, AFP, and AGN events.
Host: Brian Gawor, CFRE, Vice President for Research, RNL
Brian is a 20-year higher education veteran and donor engagement expert who coordinates RNL's research and actionable insights to propel our partner's success. Brian presents regularly at CASE events, and hosts RNL's Fundraising Voices podcast and LinkedIn Live events.
Watch webinar now
