Online students have high expectations of the institutions in which they enroll. They want customized communications on the channels that they prefer. They also demand speed. While everyone is talking about "speed to lead" we have the data to help you understand what this means for your programs—and why it matters.
In this webinar, we share data on:
- How fast do online students expect you to respond to their inquiry—by phone, email, text, and social media?
- What are their preferred communication channels?
- When do they want to communicate with you?
- How fast do they expect to be admitted?
- Do they reward speedy response? (teaser: Yes, and you may not believe the extent!)
RNL conducted a survey of more than 1,600 individuals who actively searched for an online program in the last year. Our new Online Student Recruitment Report is built around 10 challenges for institutions surfaced in the data.
RNL experts break down the research and share best practices based on work with dozens of schools each year.
About the presenters
Holly Tapper, Vice President, RNL
Holly Tapper offers a strong background as a university administrator leading successful graduate programs, with extensive experience in online learning for nearly 15 yeas. Prior to coming to RNL, she was director of online operations at St. Mary's University of Minnesota, where she had a track record of success. Under her leadership more than 20 online programs brought in $15M/year. Previously, Holly also served as dean of graduate programs at Globe University/Minnesota School of Business, overseeing programs across 30 campuses that generated $14M/year. She is also a contributor to RNL's 2022 Online Student Recruitment Report.
Bob Stewart, Vice President, Graduate and Online Solutions, RNL
Dr. Bob Stewart is an enrollment management professional with 15 years of experience in higher education. Bob works with colleges and universities to optimize their recruitment efforts, assess the enrollment potential of academic programs, and achieve their enrollment goals more efficiently. Bob has served in a variety of campus enrollment roles. Before joining RNL, Bob was the senior vice president of enrollment at Jacksonville University. Prior to that position, he served at Spring Hill College in Alabama as vice president of admissions and financial aid. He began his higher education career at Stetson University, where he served as director of financial aid and director of admission.
Scott Jeffe, Vice President, Research, RNL
Scott is the principal researcher for this report. For over more than 20 years, Scott has worked with almost 300 institutions in 40+ states to apply market data to strategic decision making in relation to graduate, adult undergraduate, and online programs. With this focus on profiling the demands and preferences of professional graduate students, adult undergraduate students, online students, etc. Scott has developed an understanding of how institutions can align with student demand while upholding institutional mission and values.