On-Demand Webinar
Online Student Marketing and Recruitment:
A Deep Dive Into RNL's New Research Report
Online students are sophisticated shoppers and have high expectations of institutions. How do they search for programs? What do they expect from institutions where they apply?
Watch this webinar as we dive into RNL's survey of more than 1,600 online students who actively searched for an online program in the last year. This new report offers 10 challenges and solutions for engaging and enrolling these students. During this webinar, we explore several of those areas.
- What channels do online students use? How can institutions best stretch a limited marketing budget most effectively?
- What are the "bells and whistles" that they expect during their search? How should you position video, chat, mobile, and other channels to connect effectively with prospects?
- Who are you going after? How old are they? What gender are they? What's their background? How can you ensure that your outreach matches your audience?
- What are the expectations that you have just to hit in order to ensure they select you rather than some other program?
Three RNL experts break down the research and share best practices based on work with dozens of schools each year.
About the presenters
Scott Jeffe, Vice President of Graduate and Online Research, RNL
Scott is the principal researcher for this report. For over more than 20 years, Scott has worked with almost 300 institutions in 40+ states to apply market data to strategic decision making in relation to graduate, adult undergraduate, and online programs. With this focus on profiling the demands and preferences of professional graduate students, adult undergraduate students, online students, etc. Scott has developed an understanding of how institutions can align with student demand while upholding institutional mission and values.
Aaron Mahl, PhD, Senior Vice President, RNL
Dr. Aaron Mahl joined RNL in 2013 delivering enrollment management consulting and strategic financial aid solutions to RNL partners. Aaron has worked with dozens of campuses to optimize their enrollment practices and financial aid policies. Before joining RNL, Aaron served as chief admissions officer at Trinity International University (IL) where he championed a collaborative and data-driven approach to student recruitment. Aaron's work at Trinity included developing and executing a strategic recruitment plan and revolutionizing the campus visit and event strategy. Aaron currently consults and serves RNL's graduate and online partners throughout the Midwest.
Charles Ramos, Vice President, RNL
Charles Ramos offers 25 years of experience as an enrollment professional and consultant. He has affected positive change that has equated to increased enrollment and sustainable revenue growth in the undergraduate, graduate, online, and non-traditional markets for over 100 institutions across the United States and Canada. He started his career at Saint Louis University where he began building his enrollment management expertise. Through time spent at RNL and ACT, Inc., he has been deeply immersed in consulting in the areas of recruitment, retention, and strategic enrollment management.
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