On-Demand Webinar
How to Grow, Diversify, and Strengthen Your Lead Sources
A strong class starts with strong leads at the top of the funnel, although finding high-quality leads has become more challenging in a test-optional world. Colleges must diversify into additional media sources to engage with those prospective students who fit most with your institution.
RNL has built a proprietary network of more than 4 million prospective students that fills this critical need. RNL's Network can be a key component of your search strategy, providing the quantity and quality of prospects and inquiries you need through a dynamic network of digital media sources.
Watch this webinar to learn how to:
- Strengthen your funnel by tapping into a proprietary network of more than 30 digital media sources
- Get a jump on building your class by accessing more sophomore names
- Find more names and increase the quality of your search pool by accessing 4 million prospective students through 30+ proprietary sources
- Increase the ROI and effectiveness of all your purchase sources through search modeling and analytics
- Maximize your enrollment ROI with best-in-class analytics and modeling that optimize names and inquiries for down-funnel conversion
About the presenters
Greg O'Brien, Chief Growth Officer, RNL
Greg O'Brien is passionate about expanding access to and reducing the cost of quality higher education for all. As Chief Growth Officer, Greg and his team collaborate with RNL's clients and partners to help drive successful outcomes. He also teaches Marketing at Harvard University and Southern Methodist University. Previously, Greg was CEO of Noodle, an innovative online program manager and college search site. Before Noodle, he was CEO of CollegeBound, and part of the executive team of QuinStreet Education. Greg holds a BS from Cornell University and an MBA from New York University.
Dawn Hiles, Senior Vice President, RNL
Before joining RNL in 2013, Dawn Hiles served as vice president of enrollment management and dean of admissions at Drury University (MO). During her time as vice president for enrollment management, Drury experienced the three highest years of enrollment in the university's 138 year history, while simultaneously increasing the class profile and net tuition revenue. Ms. Hiles brings a data-driven approach to identifying solutions and strategies that benefit the entire institution.
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