We're all under pressure to book big gifts for crucial needs, and fast. But big giving doesn't start from zero, and you're not likely to randomly stumble over brand new leadership and major givers. Here are two key facts:
- 72% of higher education institutions haven't built back their alumni door counts from before the start of the pandemic.
- Three quarters of alumni who make a major or planned gift have given six times or more annually before they make a major commitment.
If you're not engaging donors, you're not cultivating a pipeline. We need to build relationships that include excitement for giving, at any level, and we need to do it quickly.
At a time when many fundraising positions are open, resources are tight, and getting donor attention is difficult, advancement leaders need new tools. It's time to engage and build a pipeline with high ROI, and the donor experience is key.
In just 30 minutes, this webinar explores:
- Communications across multiple channels, including mail, phone, text, video, and digital advertising will gain donor attention and maximize response.
- Each of these channels contribute, including benchmarks from a deep dive into over $500M in giving.
- Predictive analytics can identify the best prospects to spend time on "warming," and move forward to the major and planned giving pipeline.
- "Qualification" can be optimized to take less gift officer time, and avoid annoying donors.
- Institutions have integrated these key strategies for maximum ROI.
- You can talk to leadership about investment in pipeline, using key metrics and value propositions that get you the resources you need.
We'll share how we can transform the donor pipeline into something that meets today's needs and excites donors to make transformational investments.
About the presenters
Greta Daniels, CFRE, Senior Vice President and Consultant, RNL
Greta Daniels has extensive expertise in donor engagement strategies, university advancement and development, and annual giving. In her current role, she works with colleges and universities to maximize donor giving through data-driven omnichannel campaigns that meet immediate fundraising goals while also increasing long-term donor pipeline. Previously, Greta served as director of development at the University of Pittsburgh's School of Health and Rehabilitation Sciences—a groundbreaking, nationally recognized research facility. Her efforts helped the school cultivate more philanthropic engagement with alumni, families, friends, and organizations domestically and abroad. Prior to that position, she was the director of annual giving at Point Park University. There she oversaw all aspects of annual fundraising at the university including direct mail campaigns, campus phonathon program, leadership outreach and cultivation, stewardship communications, and corporate outreach and sponsorship.
Brian Gawor, Vice President, Research, RNL
Brian Gawor coordinates actionable research, insights, and content to fuel the success of RNL partners. Previously, he served in annual giving and major gift leadership roles at Knox College and Illinois State after starting his career in student affairs and enrollment. He is a PhD candidate at Illinois State University, where he has studied the predictive value of engagement on donor response. Brian also hosts our weekly LinkedIn Live broadcast and the popular Fundraising Voices podcast.