We asked nearly 6,500 prospective families about college financing, and we cannot wait to tell you what we learned from their responses.
Watch this webinar to learn how your team can use this information to reach, engage, and help prospective families with the right information!
We answer these questions:
- Are families ruling out your institution based solely on sticker price?
- What are families' plans for borrowing?
- Are families' borrowing fears negatively affecting students' college planning?
- Are prospective families' incomes determining what college planning information they are receiving, and what can you do about it?
In this session, we unpack those results and leave you with a better understanding of how you can improve communication with your prospective families regarding college financing to help you meet your enrollment and revenue goals.
About the presenters
Raquel Bermejo, EdD, Associate Vice President Market Research and Planning, RNL
Dr. Raquel Bermejo analyzes existing research, inquiry, and conversion data in addition to conducting original research with college-seeking students and parents to understand the trends and student behaviors. Her research informs and enhances the services the company provides.
Derek Flynn, Vice President, RNL
Derek Flynn offers more than a dozen years of experience in enrollment management. He specializes in admissions strategies and maximizing the impact of an institution's financial aid packages on enrollment. Derek has consulted with more than 20 colleges and universities. His work has helped institutions increase enrollments, net revenue, and academic profile.