On-Demand Webinar
International Recruitment Success:
New Tools and Key Strategies for 2022
Things have changed in the world of international student recruitment. The pandemic caused historic disruption for international students. But that didn't stop over 1 million students from attending US institutions in 2021, and the international share of total US enrollment is expected to grow past 6% in the coming years.
The time is now to deploy optimal marketing strategies, platforms, and services to engage international students. This crucial audience adds to the diversity of your campus and can also help meet your tuition revenue goals. But to achieve success with international recruitment requires careful use of resources to attract the students with the greatest chance of enrollment and success.
Learn how you can build a high-yield pipeline of qualified students during this webinar. This webinar explores:
- Key demographic, market, and regulatory trends impacting international recruitment.
- How to find success in today's international recruitment market with pre-qualified and ready to engage students.
- The tools you need to market to an international audience and appear on the radar of these discerning and highly motivated students and families.
- The key student support, transition, and ongoing engagement needed to help international enrollees find success.
- How international recruitment success can go viral, and spread quickly as the connected group of stakeholders shares positive experiences.
About the presenters
Reena Lichtenfeld, EdD, Associate Vice President, RNL
Reena brings more than 20 years of experience in higher education administration. Her areas of expertise include graduate, undergraduate, and online admissions; strategic recruitment and enrollment management/planning; and policy, accreditation, governance, and compliance. Dr. Lichtenfeld is a results-driven passionate higher education professional who brings a broad spectrum of proven tools and strategies to the table.
Rajiv Shenoy, Executive in Residence, Shorelight
Rajiv has pioneered game-changing services to support both higher education and private industry at great companies including Apogee, OrcaTV, and Citi. Rajiv now advises Shorelight on their comprehensive international recruitment support efforts which include all phases of engagement from pre-qualifying applicants, to visa support, campus transition, and advising. Shorelight provides mission-critical program delivery, student recruitment, financing, technology integration, and project stewardship.
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