On-Demand Webinar
Artificial Intelligence: Transform Alumni Engagement With Personalization at Scale
So, you're sending out an email to thousands of alumni. How do you craft the message for the broadest reach, to get attention, and to convert supporters to action like making a gift, registering for an event, or volunteering? The best answer is personalization, making sure each individual message matches the interest and history of each alumnus. But it's impossible for one team to personalize thousands of communications every day, right?
It's possible, through the power of artificial intelligence. Don't worry, robots won't replace us. But in a time when resources are limited, and we need to break through the noise to get attention from our supporters, artificial intelligence can provide an immediate boost to our outreach.
Join this webinar to hear:
- How artificial intelligence can help you personalize communications at scale with variable content based on the actual interest of your supporters.
- Behind the scenes info on how the robots help do the job, by listening and automatically varying content from what you're already creating.
- Real examples from peers on how AI can change the way we look at engagement.
- A breakdown of how this easy to adopt technology actual works for teams with limited time and resources.
- The best subject lines, communication strategies, and tactics that you can use immediately to improve your outreach, from the RNL QuadWrangle platform.
- Real, result-driven examples on how AI makes a difference, not just buzzwords.
About the presenters
Solomon Grey, RNL
Solomon Grey (they/them) leads the development and implementation of RNL QuadWrangle, our AI-driven engagement platform. Along with owning product development and feature implementation, Solomon also provides support to QuadWrangle users and the RNL team to maximize their engagement efforts.
Bryan Griffin, Director of Annual Giving and Online Engagement, Central Michigan University
Brian has led the annual giving effort at CMU since 2007. A consistent innovator, Bryan has been at the forefront of digital engagement, using technology to provide a better donor experience. With over 30 years of leadership, Bryan has also held positions at Michigan State University and American Collegiate Marketing.
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