Fundraising has changed. The days of endless dialing and mountains of direct mail to get a response is over. It’s time to focus on engagement – reaching donors on the channels they prefer with the messages that make a difference. Coordinating text campaigns, email, calling, and personalized video (ThankView) requires integration and careful use of data. And with limited staff resources, it has to be easy.
The RNL platform has evolved to make it all possible, and here’s your chance to hear key strategies and benchmarks from the millions of communications we helped our partners engage within 2021.
Watch this webinar to hear about:
- New technology that powers engagement across channels: texting, calling, email, and personalized video.
- Strategies that integrate you outreach so you get noticed, break through the noise, and provide the best donor experience.
- How to link digital giving, crowdfunding, giving days, planned giving and other key opportunities to your engagement strategy.
- Ways to maximize the return on your engagement investment using key strategies and data you already have.
About the presenters
Sean Shaikun, Associate Vice President, RNL
Sean has helped propel the success of RNL partners since 2000. He's worked with hundreds of institutions to stay ahead of new donor behavior patterns and leverage RNL's technology for the maximum return. Sean now drives development and advancement as a primary architect of our partner solutions like RNL Engage.
Brian Gawor, CFRE, Vice President, Research, RNL
Brian is a 20-year higher education veteran and donor engagement expert who coordinates RNL's research and actionable insights to propel our partner's success. Hear Brian and guests on the popular Fundraising Voices podcast.
Lindsey Donovan, Assistant Director of Annual Giving, The University of St. Thomas
Lindsey has been a donor engagement leader for over a decade, serving in roles at the University of Wisconsin, Fairview Health, RNL, and currently with the University of St. Thomas in St. Paul, MN. Lindsey currently leads efforts at St. Thomas for the engagement center (Phone Center), the Tommie Give Day and crowdfunding efforts. Over her career, she’s innovated with new strategy and technology, motivated ambassadors to provide excellent donor service, and achieved records for donor response.