On-Demand Webinar
Engagement-First Fundraising:
Your Key to FY22 Success
Over 50% of new fundraising positions now include the word "engagement" in their descriptions. Fundraisers are realizing something that corporations have known for years: an actively engaged constituent base is more likely to take action, stay loyal, and invest. This means that your investment in engagement (not just asking) is crucial to your fundraising results and a better donor experience.
But, how do we go beyond operating our channels and appeals in silos? How do we embrace new digital-first tactics? And what does this mean for "what we've always done?" We'll share key engagement tactics, the impact to fundraising results, and ways that you can embrace the engagement revolution in a cost-effective way, right now.
It's time to go beyond the buzz words and talk about how you can actually put an engagement focus into action, and see results immediately.
In this no-cost webinar, hear how:
- "Engagement" is changing the fundraising world, and how to quantify it with key metrics.
- Key digital tactics like texting, personalized video, and predictive analytics supplement traditional channels like direct mail and calling.
- Top institutions have embraced engagement and examples of communications that go beyond "the ask."
- You can quantify the value of your donor engagement, and report to leadership on its impact.
- You can take the first steps or amplify your existing engagement program, immediately.
About the presenters
Kristin DeMarco Carroll, Senior Client Solutions Consultant, RNL
Kristin DeMarco Carroll joined RNL in 2017 and has an extensive background in non-profit, political, and higher education fundraising. She currently manages the RNL Crowdfunding and Giving Day powered by ScaleFunder team and works with RNL partner institutions on giving day and crowdfunding campaigns.
Brian Gawor, CFRE, Vice President, RNL
Brian is a 20-year higher education veteran and donor engagement expert who coordinates RNL's research and actionable insights to propel our partner's success. Hear Brian and guests on the popular Fundraising Voices podcast.
Watch webinar now
