Wondering how your digital recruitment marketing resources meet the needs of prospective students? Benchmark your assets against user habits and experiences while exploring new tools and resources during this data-rich session.
E-Expectations is a trusted national research on students that has provided higher education web strategy, enrollment, and marketing teams with data to help them decide how they want to use their resources to support digital marketing efforts. This year's study affirms the importance of digital recruitment fundamentals and exploring new opportunities and tools. We will demonstrate that website, email, and social are still essential components of a digital recruitment marketing program and explore the value of chatbots, texting, videos, and personalization. What are the actual phrases students use when searching for a college? What do you need to do to stand out in the eyes of teenagers searching for colleges?
About the presenters
Hayley Warack, Vice President of Digital Strategy, RNL
Hayley Warack is an expert in creating dynamic advertising strategies and integrating engaging storytelling and content in digital strategies. Hayley has been in the digital marketing world for 10 years, with the last five years being focused on bringing innovation digital solutions to higher education. Hayley serves as the point person for RNL+Converge's strategic partnerships with Google, Facebook, and LinkedIn to bring the best and innovative solutions to the table for product development, training, and workshops.
Amrit Ahluwalia, Editor in Chief, Modern Campus
Amrit Ahluwalia is the Editor in Chief of The EvoLLLution, an online newspaper focused on non-traditional higher education and the transforming postsecondary marketplace. Ahluwalia was part of the team that conceived of and launched The EvoLLLution in 2011 and served as its Managing Editor from 2011-2021. Ahluwalia works personally with every contributor at The EvoLLLution to produce the content that has supported the site's rise to becoming the top resource for non-traditional higher education.
Jeff Meece, Sales Director, Mongoose
An experienced leader in sales/recruitment, enrollment management, and marketing. I have adeptly shepherded enrollment and net revenue growth at small and large institutions. My achievements are grounded in a skill set that includes team building, business process redesign, leadership development and change management. A proven commodity within the sales and student recruitment field, I am a collaborator constantly seeking new ways to improve and exceed customer service expectations in the buying experience for students and higher education clients.