On-Demand Webinar
Ten Things You Need to Know to Successfully Recruit Today's Graduate Students
It's never been more important to understand what today's graduate students expect from the programs in which they enroll. The National Student Clearinghouse recently reported strong YoY growth at the graduate level for spring 2021, following similar growth last fall - the two pandemic semesters. More schools than ever are competing for these students (to make up for undergraduate challenges), so only those schools that understand the demands, preferences, and decision-making preferences will benefit.
RNL's new Graduate Recruitment Report - which reports the findings of a survey of more than 1,500 prospective graduate student profiles:
- What type of program in which they are planning to enroll (credential, format, schedule, etc.)
- How they go about this search - what channels they connect with more frequently.
- How they research and consider programs
- How they make their enrollment decisions - what is important (and what is not)
- What their expectations are in terms of responses from program recruiters (channel, timing, etc.), and the effect that speedy response has on enrollment decisions
What emerged from the survey is a template of what successful institutions will need to do in order to benefit from this enrollment boom. With more institutions and programs vying for a still limited total market, the institutions that can ensure that programs, marketing strategies, and enrollment tactics are the best aligned with student expectations and priorities will be in the best position to benefit from recent trends.
Scott Jeffe will discusses implications of the 10 most important findings with Heather Petridis, a seasoned enrollment leader with more than 25 years experience spanning both public and private education.
About the presenters
Greg O'Brien, Chief Growth Officer, RNL
Greg O'Brien is passionate about expanding access to and reducing the cost of quality higher education for all. As Chief Growth Officer, Greg and his team collaborate with RNL's clients and partners to help drive successful outcomes. He also teaches Marketing at Harvard University and Southern Methodist University. Previously, Greg was CEO of Noodle, an innovative online program manager and college search site. Before Noodle, he was CEO of CollegeBound, and part of the executive team of QuinStreet Education. Greg holds a BS from Cornell University and an MBA from New York University.
Scott Jeffe, Vice President, Research - Graduate and Online, RNL
Over more than 20 years, Scott has worked with almost 200 institutions in 40+ states to apply market data to strategic decision making in relation to graduate, adult undergraduate, and online programs. With this focus on profiling the demands and preferences of non-traditional (working professional graduate, adult undergrad, online, etc.) students, Scott has developed a unique sensitivity to ensuring that programs align with student demand while upholding institutional mission and values. Scott was Carol Aslanian's research partner for 23 years, first at the College Board, then at Aslanian Group and EducationDynamics. He holds a BA in History from St. Lawrence University and an MPA from SUNY Albany.
Heather Petridis, Vice President for Enrollment Management, Azusa Pacific University
Heather Petridis, PhD, currently serves as the Vice President for Enrollment Management and Chief Enrollment Officer at Azusa Pacific University. With more than 25 years of experience spanning both private and for-profit education, Petridis provides strategic leadership and direction for the division of enrollment management which spans the university admissions, financial aid, student accounts, office of the registrar, and university regional campuses. She teaches in doctoral-level higher education leadership programs and was the founding vice president for the offices of Military and Veteran Services and Graduate Student Affairs at Azusa Pacific.
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