A healthy funnel leads to a healthy enrollment. But graduate and online enrollment managers face unique challenges compared to traditional undergraduate enrollment: different student motivations and behaviors, shifting marketing demands, and programs that need to compete regionally or nationally when students start their searches.
This webinar explores:
- Paid digital that pays off: Our digital marketing experts maximize lead generation from qualified students through strategic one-on-one messaging informed by market data and predictive analytics.
- SEO that grows quality leads organically: Our SEO specialists position your programs more competitively with the most relevant and valuable search terms.
- Content that compels action: Whether through paid campaigns or organic visitors, we help you develop landing pages and messages that cultivate student interest and propel them toward enrolling.
About the presenters
Charles Ramos, Vice President, Graduate and Online Enrollment Management, RNL
Charles Ramos is a veteran of higher education, with over 24 years of experience as an enrollment professional and consultant. He has affected positive change that has equated to increased enrollment and sustainable revenue growth in the undergraduate, graduate, online, and nontraditional markets for over 100 institutions across the United States and Canada.

Hayley Warack, Vice President of Digital Strategy, RNL
Hayley Warack is an expert in creating dynamic advertising strategies and integrating engaging storytelling and content in digital strategies. Hayley has been in the digital marketing world for over 10 years, with the last five years being focused on bringing innovation digital solutions to higher education. Hayley serves as the point person for RNL+Converge's strategic partnerships with Google, Facebook, and LinkedIn to bring the best and innovative solutions to the table for product development, training, and workshops.