Over 3,000 families across 30 different institutions completed a recent survey conducted by RNL and CampusESP - the largest research study of prospective college families to date!
We asked families about their:
- Student enrollment plans (including how far they are letting their high school students travel to attend college - exactly what every enrollment manager wants to know!)
- College financing perceptions and plans
- Communication expectations (including channel and frequency)
- And, virtual tours and videos on college websites
In this session, we'll unpack the survey results and leave you with a better understanding for how you can improve communication with your prospective students' parents and families and how you can better engage them throughout the college planning experience.
About the presenters
Raquel Bermejo, EdD - Associate Vice President Market Research and Planning, RNL
Dr. Raquel Bermejo analyzes existing research, inquiry, and conversion data in addition to conducting, original research with college-seeking students and parents to understand the trends and student behaviors. Her research informs and enhances the services the company provides.
Dave Becker, CEO, CampusESP
As SVP of Product Management at Ellucian, Dave was responsible for dozens of higher education solutions supporting 1,200 global customers. In his 18 years of experience in education technology, he's had the opportunity to visit and present at over 300 different colleges, campuses, and conferences around the world. He has a passion for innovative thinking, and leveraging technology for student and university outcomes.