COVID has created seismic shifts that have impacted higher education and the students we serve. Some of these are positive changes—flexible delivery options for education, for instance. Others such as student safety and economic security have significantly impacted marginalized students already facing difficult challenges to attend college.
This webinar explores two trending barriers to college enrollment: Re-engaging "missing" students and changes in test policies that we need to monitor and assess for the impact on students and their ability to navigate the college search process.
You'll leave with a better understanding of how to embrace changes to remove barriers and why leveraging the smart use of technology to engage students in various ways, combined with some of the traditional methods, will become imperative for recruiting all students.
About the presenters
Jason Langdon, Senior Vice President, RNL
Jason Langdon leads RNL's undergraduate enrollment team of sales consultants. He has more than 25 years of higher education enrollment experience at both private and public campuses across the country. His particular areas of expertise include student recruitment and admission, as well as academic policy. In Jason's current role, he embraces the challenge of solving problems for our campus partners and learning how RNL programs fit into those solutions.
Rakin Hall, Vice President for Enrollment Management, Arcadia University
Rakin Hall is a higher education expert with more than 20 years of experience working in the areas of enrollment management, institutional advancement, and strategic research initiatives. Before joining Arcadia, Hall led a team of 90 staff members at the University of Utah in the areas of recruitment, operations, marketing, and campus experience that increased the yield of the Class of 2022 by 3.4 percent.

Michael Cronin, Vice President, RNL
Michael Cronin joined RNL as a vice president on our undergraduate enrollment management solutions team in 2019. Michael came to RNL after 12 years at the College Board, where he was most recently senior director, enrollment sales, and outreach. Michael led a team of five professionals driving the optimal use of the College Board's enrollment management and financial aid programs and services, including College Board Search, Enrollment Planning Service (EPS), Segment Analysis Services (SAS), PowerFAIDS, Profile, Net Price Calculator, and IDOC.