COVID-19 has disrupted the enrollment funnel and the "new normal" is generating less applications. Now is the time to rethink and implement new yield/conversion strategies, tactics, and best practices. Learn the five most important emotional connectors that applicants want to make in their decision process and see fast- to-market best practices campuses have implemented to positively impact yield in this new normal.
In this webinar, you will learn how to:
- Engage students and parents with compelling digital marketing campaigns
- Offer unique online events and remote campus visit experiences to effectively engage with students and parents in today's environment
- Nurture and develop your applicant pool with new and next strategies
- Leverage personalized video to communicate more effectively with students and parents
About the presenters
Jason Langdon, Senior Vice President, RNL
Jason Langdon leads RNL's undergraduate enrollment team of sales consultants. He has more than 25 years of higher education enrollment experience at both private and public campuses across the country. His particular areas of expertise include student recruitment and admission, as well as academic policy. In Jason's current role, he embraces the challenge of solving problems for our campus partners and learning how RNL programs fit into those solutions.
Jeff Kallay, Senior Vice President, RNL+Render
Jeff Kallay co-founded Render and is now a member of RNL. He has a great talent for helping people think creatively. He is a popular speaker at conference and workshops around the country, and has become a nationally-respected authority on the emerging "experience economy" and the all-important campus visit experience.