As we round out the calendar year and look to 2020, we're all talking about how to attract and retain more donors in a challenging fundraising environment with tons of competition. While mega-campaigns in higher education are setting records with older donors, more than half of colleges and universities say they are trending downward on donor participation, putting their annual renewable revenue at risk.
The next generation of donors will be critical to future fundraising success, but they are also looking to other causes-or not giving at all. It's time to think differently about how we can surprise and delight donors of all generations to reverse these trends.
RNL's team of fundraising veterans explores this topic and questions such as:
- What does donor engagement mean in the 21st century? We'll discuss how your institution can use technology to gain attention from donors in a personalized way.
- What is the future of omnichannel engagement? The experts will explain how our communications to donors can work together across channels like digital, social media, texting, direct mail, and phone.
- How do you get started? We'll talk about the first steps to take in transforming your donor engagement.
RNL's expert panel for this roundtable
Chris Bingley, Senior Vice President, RNL
Chris Bingley offers 15 years of experience in higher education fundraising. His expertise runs the full spectrum of fundraising management, including annual giving, stewardship, alumni relations, planned giving, and public relations.
Greta Daniels, Vice President, RNL
Greta Daniels is a fundraising professional with more than a decade of experience in philanthropy. Before coming to RNL, she served as director of development at the University of Pittsburgh's School of Health and Rehabilitation Sciences.
Jay Finney, Vice President, RNL
An innovative leader with extensive experience in higher ed, healthcare, and nonprofits, Jay Finney helps advancement leaders embrace new omnichannel fundraising solutions to modernize their programs.
Meg Weber, Vice President, RNL
Meg Weber is a fundraising professional with two decades of experience in higher ed advancement. She previously served at Colorado State University an executive director of annual giving, where she specifically focused on fundraising pipeline and engagement.
Panel Moderator: Brian Gawor, CFRE
Brian Gawor has 20 years of higher education experience in alumni engagement and development. He is a regular presenter at fundraising conferences, develops RNL's fundraising research publications, and hosts the Fundraising Voices podcast.