On-Demand Webinar
New and Next: Facebook Ads in 2020 and Beyond
With 2020 upon us, it's important to look at how different marketing channels are evolving to ensure you're prepared to make the most of your marketing dollars. Facebook continues to be a top channel for many institutions, and with its continuous innovations and updates that often drive the direction of social media marketing, we wanted to review recent updates, evolving best practices, and future enhancements to come.
Watch this webinar as we discuss how Facebook can help you meet your most valuable prospects where they are, in the moments that matter. We'll review:
- Recent Facebook and Instagram usage and engagement trends
- How to leverage audience signals to expand reach and efficiency
- The new standards and best practices for creative
- How to measure the right KPIs and reporting tools
- What's new and next that you should consider testing
You will leave with an understanding of recent Facebook enhancements that are evolving digital opportunities for marketers, and how these developments can be leveraged in the higher education and fundraising spaces.
About the presenters
River Bunkley, Facebook Education Account Manager, Facebook
River Bunkley is an Account Manager in Facebook’s Global Business Group, and serves as the higher education specialist for the education industry at the company. He has been working at Facebook for just around 2 years. Born and raised in Brooklyn, New York and a graduate of Emory University, River now is based in the Chicago Facebook Office.
Hayley Warack, Vice President of Digital Strategy, RNL+Converge
Hayley Warack is an expert in creating dynamic advertising strategies and integrating engaging storytelling and content in digital strategies. Hayley has been in the digital marketing world for over 10 years, with the last five years being focused on bringing innovation digital solutions to higher education. Hayley serves as the point person for RNL+Converge's strategic partnerships with Google, Facebook, and LinkedIn to bring the best and innovative solutions to the table for product development, training, and workshops.
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