Upcoming Webinar
New and Next: Google Ads and the Changing Digital Ecosystem
Wednesday, October 30th | 2pm ET
Yesterday's marketing toolkit is no longer sufficient to make the most out of each potential interaction. As the digital landscape evolves, it is increasingly important to reach your audience with the right message, on the right channel, at the right time—and at scale.
Join us as we discuss how Google can help you meet your most valuable prospects where they are, in the moments that matter.
We'll review:
- Recent education Google search and engagement trends
- How to leverage automation and machine learning
- Which audience targeting enhancements to test
- How to utilize YouTube to drive awareness—and action
Attendees will leave with an understanding of recent Google developments that are reshaping digital opportunities for marketers, and how these next generation tools can be leveraged in the higher education space.
About the presenters
Nicholas Boyd, Google Agency Account Strategist, Google
Nick Boyd is a long-time Googler and an expert in utilizing Google technologies to accomplish complex business goals. He has worked across many different verticals, and is well versed in tailoring digital marketing strategies to the unique challenges of a given industry. Nick has been a long-serving partner of Converge-RNL as their assigned Google strategist, and has helped the team craft custom marketing plans to drive value for higher education clients.
Trista Wade, Google Agency Development Manager, Google
Trista Wade creates innovative solutions to meet the goals of her agency partners and their end clients. Her approach is growth and strategy-focused, having worked across multiple industries, and verticals throughout her career and having recently received her MBA from Georgetown University. She uses her digital expertise to empower agencies to create lasting value for their clients. Trista is passionate about fully enabling her agency partners and provides resources, research, and insights to help them thrive in the ever-changing digital landscape.
Hayley Warack, Vice President of Digital Strategy, RNL+Converge
Hayley Warack is an expert in creating dynamic advertising strategies and integrating engaging storytelling and content in digital strategies. Hayley has been in the digital marketing world for over 10 years, with the last five years being focused on bringing innovation digital solutions to higher education. Hayley serves as the point person for RNL+Converge's strategic partnerships with Google, Facebook, and LinkedIn to bring the best and innovative solutions to the table for product development, training, and workshops.
Register for webinar
