On-Demand Webinar
Digital Transformation for Fundraising: RNL, Converge, and You
We are immersed in digital transformation on a daily basis. New technologies and capabilities change our behavior constantly—online and offline, across all the devices and channels we use.
How do you use these innovations and technologies to your advantage when engaging donors? How can you ensure that your digital strategies reach donors wherever they are online and tap into the passions that will make them want to give back to your institution?
Watch this webinar to learn how RNL’s strategic acquisition of Converge will accelerate your digital transformation for donor engagement and fundraising results. You’ll learn:
- The essentials for effective digital marketing in today’s fundraising environment: digital ad buys, retargeting, SEO, web optimization, AI chat, and more
- Creating an online experience that meets the expectations of your donors
- How to implement and optimize a digital strategy that is seamless, strategic, and on-target
About the presenters
Josh Robertson, Senior Vice President, Product Strategy, RNL
Josh Robertson oversees the development of new and enhanced services based on evolving industry needs. He has extensive annual giving experience related to data integrity, integrated multichannel strategies, and analytics.
Kayla Manning, Vice President for Digital Marketing Strategy, RNL
Kayla Manning's professional experience spans a decade in Higher Education with roles focusing on student success, branding, and post-grad career preparedness to overseeing new business marketing strategy at one of the nation’s largest higher education marketing agencies.
Hayley Warack, Vice President of Digital Strategy, Converge
Hayley Warack is an expert in creating dynamic advertising strategies and integrating engaging storytelling and content in digital strategies. Hayley serves as the point person for Converge's strategic partnerships with Google, Facebook, and LinkedIn to bring the best and innovative solutions to the table for product development, training, and workshops.
Watch webinar now
