How does your market feel about your price point?

University leaders are constantly balancing the need for a strong financial position with the pressure to attract and retain students. But what if your tuition price isn't the real issue—it's the perceived value?

 

RNL’s Price Sensitivity Analysis gives you a research-based, data-informed strategy to confidently answer your toughest questions about tuition and enrollment.

 

This study helps you understand:

• The optimal tuition level for your market.
• How a tuition reset, freeze, or increase could impact enrollment.
• Your institution's price position compared to key competitors.
• The true value of your brand versus price and aid in your market.

 

This two-step process provides a complete picture:

1. Competition Analysis: We pinpoint which institutions you're losing students to and dive into historic enrollment patterns. This gives you a clear understanding of your position in the market.
2. Price Sensitivity Survey: We use market data to design a custom survey for your prospective students and their parents, allowing you to test critical pricing questions.

 

Throughout the entire process, an experienced consultant will guide you, helping you interpret the data and develop an effective pricing strategy aligned with your mission.

 

Ready to find the right tuition strategy for your institution? Complete the form to schedule a call with our experienced research experts.