RNL Phonathon Index 2018
Benchmarks and best practices for phonathon campaigns
RNL recently analyzed the results of 93 institutions’ phonathon campaigns totaling $303M in pledges through RNL’s comprehensive phonathon management program.
 
The campaign averages and best practices presented in this index provide a baseline for planning and program improvement as organizations utilize this time-tested approach to donor outreach to amplify annual giving response.
 
Download this index to learn about:
  • Average contact rate, pledge rate, and dollars raised per hour by type of institution in top phonathon programs
  • The high value of young alumni outreach in phonathon campaigns
  • Results of key phonathon tactics such as thank you calls and advanced data and cell phone research on results 
  • How to combine phone with other channels for a fully integrated fundraising approach
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