RNL recently analyzed the results of 93 institutions’ phonathon campaigns totaling $303M in pledges through RNL’s comprehensive phonathon management program.
The campaign averages and best practices presented in this index provide a baseline for planning and program improvement as organizations utilize this time-tested approach to donor outreach to amplify annual giving response.
Download this index to learn about:
- Average contact rate, pledge rate, and dollars raised per hour by type of institution in top phonathon programs
- The high value of young alumni outreach in phonathon campaigns
- Results of key phonathon tactics such as thank you calls and advanced data and cell phone research on results
- How to combine phone with other channels for a fully integrated fundraising approach