Benchmarks and best practices for phonathon campaigns

RNL recently analyzed the results of 93 institutions’ phonathon campaigns totaling $303M in pledges through RNL’s comprehensive phonathon management program.

 

The campaign averages and best practices presented in this index provide a baseline for planning and program improvement as organizations utilize this time-tested approach to donor outreach to amplify annual giving response.

 

Download this index to learn about:

• Average contact rate, pledge rate, and dollars raised per hour by type of institution in top phonathon programs
  
• The high value of young alumni outreach in phonathon campaigns
  
• Results of key phonathon tactics such as thank you calls and advanced data and cell phone research on results 
  
• How to combine phone with other channels for a fully integrated fundraising approach