2017 Marketing and Student Recruitment Report of Effective Practices
What's working in marketing and student recruitment?
Download this report to uncover effective recruitment and marketing practices for four-year colleges and universities, based on an April 2017 poll of campus officials. 

Highlights from the study:
  • Purchased names, campus visitors, and stealth applicants were the top three sources of enrollees.
  • Online display advertising was the top form of advertising, but was rated less effective than text messaging, email, websites, and, for private institution respondents, publications.
  • Qualifying inquiries was a top practice for public institution respondents in the category of internal operations, but 57 percent of respondents weren’t using it.
  • Statistical financial aid awarding was a top practice for private institution respondents in the category of internal operations, but 21 percent of respondents weren’t using it.
  • Text messaging was a top-rated communication channel, but many respondents weren’t using it.

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