Ruffalo Noel Levitz recently conducted a study of 300 annual giving professionals to better understand their successes and frustrations. The responses show that higher education fundraisers are missing key opportunities with their annual giving outreach—especially in using technology and connecting with young donors to maximize their campaign results.
Download this report to uncover key annual giving engagement practices across multiple channels, along with strategies for optimizing these communications to better engage donors. You’ll learn:
- Top tactics and common barriers for annual giving programs
- How fundraisers are adopting new technologies like advanced digital marketing, crowdfunding, and giving days
- Sequencing strategies for appeals, including direct mail, email, phone, and digital marketing
- The most effective channels for new donor acquisition, retention, and upgrades