Raising funds from former patients requires significant coordination to increase results and requires navigating privacy laws and coordinating data from an ever-changing donor base that continues to interact with you. Employing these strategies builds a solid pipeline to identify major donors.

This paper explores the intricacies of important healthcare philanthropy concerns and outlines best practices for raising funds in this constantly changing environment. Topics include:

• Strategies for building an effective Grateful Patient program that also creates a major donor pipeline.
  
• Examples of an effective multichannel communications plan to engage donors.
  
• Considerations to protect patient privacy and comply with existing laws.