Included in this report are rankings of practices for generating inquiries; practices for converting inquiries to applicants; practices for awarding financial aid; course formats for attracting adult learners; promising recruitment practices; tuition practices; approaches to recruitment planning, staffing, and organization; and median percentages of adult learner “stealth shoppers” who don’t identify themselves before applying.

Findings are reported separately for two-year public institutions vs. private four-year and graduate institutions vs. public four-year and graduate institutions.