Media Kit
Digital Tactics and Young Alumni Engagement Strategies
What’s working today in digital fundraising and Millennial donor engagement?
Millennial and young donor engagement is crucial to a successful fundraising strategy. However, young alumni giving is flat or decreasing at a majority of institutions, indicating that fundraisers need a fresh approach to engaging this donor population.
Download this media kit for an in-depth look at the emerging digital tactics used by today’s fundraisers, along with fundraisers’ strategies for engaging the Millennial generation and younger donors in general. Key findings include:
  • 81% of the higher education fundraisers in this study solicited young alumni within one year of graduation, after an average of only three engagement communications
  • Only 3% of respondents reported personalizing their messaging based on recent online activity from the donor
  • Crowdfunding and giving days rank highest for new donor acquisition
  • Three-quarters of fundraisers feel that digital communications are effective

Downloads in this kit:
  • Report: Advancement Leaders Speak 2017: Digital Tactics and Young Alumni Engagement Strategies Reported by Today’s Fundraisers
  • Webinar: How to More Effectively Engage Millennials with Digital Fundraising
Download your copy:

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