On-Demand Webinar
Top Practices in Higher Ed Marketing and Recruitment
What is your competition doing? How is technology changing things? And where are the gaps in today’s outreach?
Student behaviors, preferences, and technologies are constantly changing and recruitment professionals need to change and adapt their approach in order to be successful.
Watch this webinar to review the findings of our latest Marketing and Student Recruitment Practices Survey and gain insight into top practices for marketing and recruiting today’s students. Key topics will include:
- Student search practices
- Top 5 most effective outreach strategies and tactics
- Keys to high school counselor outreach
- Top budget investment areas
- Hosting admissions events
You’ll leave with a greater understanding of how to optimize your marketing and recruitment strategy across multiple channels and various platforms to boost student engagement and enrollment.
About the presenters
Raquel Bermejo, EdD - Associate Vice President, Market Research and Planning, Ruffalo Noel Levitz
Dr. Raquel Bermejo analyzes existing search, inquiry, and conversion data in addition to conducting original research with college-seeking students and parents to understand the trends and student behaviors. Her research informs and enhances the services the company provides.
Matt Krov, Associate Vice President for Product Management, Enrollment Marketing, Ruffalo Noel Levitz
Matt Krov has more than 15 years of enrollment management experience at selective institutions, most recently serving as dean of admission at Austin College before coming to Ruffalo Noel Levitz.
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